Neutralize unwanted yellow tones and revive your blonde or gray hair with L’Oréal Professionnel Série Expert Silver Shampoo.
Formulated with Violet Pigments and Magnesium, this professional purple shampoo gently cleanses while enhancing cool tones, leaving hair soft, shiny, and beautifully radiant.
Ideal for gray, white, or light blonde hair, it restores vibrancy and neutralizes brassiness with every wash.

Benefits:

• Neutralizes yellow and brassy tones in blonde and gray hair.

• Enriched with Violet Pigments for bright, cool-toned results.

• Contains Magnesium to nourish and strengthen hair fibers.

• Gently cleanses without stripping moisture or shine.

• Leaves hair soft, glossy, and salon-fresh.

• Ideal for bleached, highlighted, gray, or silver hair.

• Professional formula used in salons worldwide.

How to use:
Apply evenly to wet hair and lather. Leave on for 2–5 minutes depending on desired toning intensity, then rinse thoroughly. Use 1–2 times a week or as needed to maintain cool, vibrant tones.